IBM has moved past Microsoft to claim the title of second most valuable brand in the world, according to the annual Global Brand List.
Interbrand, a global brand management firm, reported Thursday that IBM’s brand value has increased 3 percent, to $59.03 billion, in 2008. That was enough to push it above Microsoft (Nasdaq: MSFT), which was assigned a brand value of $59 billion and fell to No. 3.
Coca-Cola, with a brand value of $66.67 billion, claimed the top spot on the list for the eighth year in a row.
In addition to IBM, which has 11,000 employees in Research Triangle Park, several other businesses with significant presences in the Raleigh-Durham area made the list, including: Hewlett-Packard (No. 12, $23.5 billion), Cisco (No. 17, $21.3 billion), Sony (No. 25, $13.6 billion), Caterpillar (No. 66, $5.3 billion) and Johnson & Johnson (No. 90, $3.6 billion).
Changes in the global economy have had a major impact over the years, Jez Frampton, Interbrand’s CEO, said in a statement.
Merrill Lynch, for example, fell from 22nd in 2007 to 34th this year, and AIG fell from 47th to 54th. Bank of America, which has agreed to buy Merrill Lynch for $50 billion, was not among the 100 companies listed. The U.S. government agreed this week to an $85 billion bailout of AIG.
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