I've finished the reading of this book as part of the preparation works for one incoming POC exercise. Not a hefty one, just a near 400 pages traverse of churn related matter in telecommunications industry. It did inspired me about some direction about how to better concoct an arsenal of stuffs to tackle churn. The book is pretty high level in the sense that besides the strategic direction and some tactical means of handling churn, it doesn't really craft down any specific implementation models which directly adaptable. It is inspiring yet you will crack your head yourself to think about the how-to.
Read it here
Time is running out and I got to do more knowledge churning.. literally!
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