The Telco Churn Management Hand Book By Rob Mattison

I've finished the reading of this book as part of the preparation works for one incoming POC exercise. Not a hefty one, just a near 400 pages traverse of churn related matter in telecommunications industry. It did inspired me about some direction about how to better concoct an arsenal of stuffs to tackle churn. The book is pretty high level in the sense that besides the strategic direction and some tactical means of handling churn, it doesn't really craft down any specific implementation models which directly adaptable. It is inspiring yet you will crack your head yourself to think about the how-to.

Read it here

Time is running out and I got to do more knowledge churning.. literally!

U Mobile tops 100,000 mark

Tony Carina Wedding
Tony Carina Wedding
Tony Carina Wedding

Eddy said: Err? What happened to the business of another one: Izzinet?


PETALING JAYA: U Mobile has breached the 100,000-subscriber mark with positive consumer response to its recently launched prepaid and postpaid plans early this month.

“This is an achievement that we are all very happy with and we have our customers to thank for this. This achievement is also testament to the appeal of per-second billing to our customers who are looking at more and more ways in which they can save especially during times of rising cost,” said U Mobile Sdn Bhd chief executive Oh Kwang-Jin in statement.

Ow added that U Mobile is currently the only 3G service provider in Malaysia offering per-second billing for all its plans, both postpaid and prepaid.

The 100,000 comprise subscribers of U Mobile’s prepaid, postpaid and Surf with U plans. U Mobile has 018 prepaid plan and three postpaid plans — U38, U68 and U98.